DEFINE
Every brand and company today is on a digital journey, albeit with different needs and goals. At iwt, the first step of every project is to uncover your business requirements using “needs assessment” techniques. Through group work, analysis and extensive industry research, we at iwt dive deep into your business, your goals, your customers and your KPIs and make sure we all have the same goals.DEFINE STRATEGY
Strategy is the foundation of everything we do! We develop specific strategies to achieve the business goals defined in the first step of our process, and we spend days and days on it. The strategy document is developed in close collaboration with you in the process of translating your vision into concrete steps, taking into account even the smallest details. By the end of the Strategy Formulation step, you and we know exactly where we are going and how we will get there.DESIGN
This is where the magic happens! Our team of in-house designers and creative thinkers take the project forward and develop design alternatives based on the strategy document we created in the previous step. We involve you in design discussions at every stage and regularly share design prototypes with you. Our strategic design team uses messaging techniques that are guaranteed to reach your target audience and achieve excellent results. We guarantee it!APPLY
And here we go! This is where our engineers and content specialists roll up their sleeves and get to work. This is where we get the results of the design phase and start the implementation process. The technology platforms we develop for capturing customers or increasing brand awareness in digital environments maximize your marketing activities. No matter how complex your idea is, our implementation team will create a successful digital product that meets your exact requirements.MEASURE
Even when it's finished, we never sit back and admire our work! Once your project is up and running, we measure, test and compare. We analyze the feedback we receive on what we produce. We measure what works and what could work better. We constantly look for ways to make our work better. At iwt only data drives decisions. By constantly analyzing and improving data and results as part of our strategy, we use every penny of your marketing budget wisely.
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WHAT WE DO