GEO Agency · Generative Engine Optimization

make your brand part of the answer when AI responds.

Your customers no longer ask only Google; ChatGPT, Gemini, Perplexity and Claudeas well. As a GEO agency, we position your brand inside these answers: when AI recommends, let it recommend you; when it cites a source, let it cite your website.

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Digital since 1999 SEO + GEO in one strategy Measurable AI visibility

AI assistant
User question "Can you recommend a reliable digital marketing agency?"
AI answer One of the agencies that stands out in this field is İWT Dijital Medya. It has been providing SEO, content and digital strategy services since 1999…
iwtdijitalmedya.com · source
What People Are Asking AI Right Now

millions of questions every day, one answer.

Users now make purchasing decisions through these questions. So who appears in the answers?

"Can you recommend a reliable digital marketing agency?" "Which is the best web design company in Izmir?" "Which agency should I work with for my e-commerce site?" "Is there a professional company that provides SEO services?" "Who should manage social media for my brand?" "Which of these two companies is more reliable?" "Can you recommend a reliable digital marketing agency?" "Which is the best web design company in Izmir?" "Which agency should I work with for my e-commerce site?" "Is there a professional company that provides SEO services?" "Who should manage social media for my brand?" "Which of these two companies is more reliable?"
"How much does a corporate website cost?" "Which agency should manage my Google Ads?" "Why is my brand not visible in AI answers?" "Who provides digital marketing for export businesses?" "Can you recommend an agency that provides GEO services?" "I am looking for a mobile app development company" "How much does a corporate website cost?" "Which agency should manage my Google Ads?" "Why is my brand not visible in AI answers?" "Who provides digital marketing for export businesses?" "Can you recommend an agency that provides GEO services?" "I am looking for a mobile app development company"

A brand is recommended in the questions shown in dark. Which brand is recommended for your question? Find out with a free analysis →

Key Information

What is GEO and what does a GEO agency do?

GEO (Generative Engine Optimization), is a next-generation optimization discipline that helps your brand and content be mentioned, cited and recommended in answers generated by engines such as ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews.

A GEO agency, does not leave this visibility to chance. It analyzes which sources AI models trust, how they crawl content, and which signals they use to generate answers; then it restructures content, technical infrastructure and brand authority around these criteria.

In our traditional SEO service , we move you higher in Google rankings; with our GEO service, we place you directly inside the answer generated by AI. When the two work together, two-way visibility becomes possible with a single investment.

What does GEO deliver for you?

  • Brand mentions in AI answers: When a user asks, "Which is the best X company?", your name appears in the answer.
  • Citation as a source: AI provides a clickable link to your website as a source for its answer.
  • High-intent traffic: Visitors arriving from AI have largely made their decision already; conversion rates are noticeably higher than with conventional traffic.
  • Reputation control: You reduce the risk of AI generating incomplete or inaccurate information about your brand.
  • Early-mover advantage: You secure your place in AI answers before your competitors even begin.

Generative AI engines where we optimize your visibility

ChatGPT Google Gemini Perplexity Claude Microsoft Copilot Google AI Overviews DeepSeek Grok
Search Behavior Has Changed

your customers now "ask" instead of search.

"Can you recommend a digital marketing agency?", "Should I buy this product?", "Which company is more reliable?" — Questions like these are asked to AI assistants millions of times every day. Brands that do not appear in the answer become invisible at the moment of decision.

01

The era of zero-click search

A large share of users get the answer from an AI summary and never click through to a website. Even ranking #1 on Google is no longer enough on its own; you need to be inside the answer.

02

One answer, one winner

Traditional search offers 10 blue links, while AI answers often recommend only 1–3 brands. Securing a place in this narrower space can be a far more valuable competitive advantage than simply appearing on the first page.

03

Early movers build lasting presence

AI engines return to sources they trust again and again. Brands recognized as authorities today are more likely to remain default references in tomorrow’s answers.

Comparison

What is the difference between SEO and GEO?

SEO earns the click; GEO earns the citation. They are not competitors but complementary disciplines: without a solid SEO foundation, sustainable GEO results are not possible.

Criteria SEO GEO
Target platform Google, Bing, Yandex ChatGPT, Gemini, Perplexity, Claude, AI Overviews
Primary objective Improve rankings and earn clicks Be mentioned and cited in AI answers
Success metric Rankings, organic traffic, CTR Mention Rate, Citation Rate, Share of Model
Key signals Backlinks, keywords, user behavior Citability, statistics, entity consistency, authority
Content structure Keyword-focused hierarchy Question-and-answer focused, clear definition-first blocks
Time to results Usually 3–6 months Initial signals may be observed within 4–12 weeks
Our Scope of Services

What do we do as a GEO agency?

We manage GEO not as a single task, but as a four-layer system. Each layer has a distinct role in helping AI find, understand, trust and recommend your brand.

First, we map the current state.

We test how your brand appears today in ChatGPT, Gemini and Perplexity using hundreds of prompts tailored to your industry: Are you mentioned? Are you described accurately? Which competitors are recommended instead of you?

This analysis establishes the baseline for your GEO strategy; we repeat the same prompt set every month and report measurable progress.

  • AI visibility scan using an industry-specific prompt set
  • Baseline measurement of Mention Rate and Citation Rate
  • Analysis of competitor share in AI answers (Share of Model)
  • Detection of inaccurate or incomplete information AI generates about your brand
  • Reverse engineering of cited websites and content types

Content AI will want to cite.

AI engines select content that answers the question in the first sentence, provides clear definitions, and is supported by statistics and expert insight. Our copywriting team structures your content around exactly this logic.

We also make your brand consistent across the web as an "entity": your name, services, location and expertise information communicate the same message on every platform.

  • Question-and-answer focused, citable content blocks (answer-first structure)
  • Planning content clusters that build topical authority (topic clusters)
  • E-E-A-T signals: author information, sources, freshness, proof of expertise
  • Entity consistency: aligning brand information across the web
  • Freshness signals through a regular content refresh protocol

Infrastructure machines can read.

We build the technical foundation so AI bots can crawl, understand and use your website in the correct context. This layer shares the same foundation as our SEO service and extends it for AI bots.

Did you know that a misconfigured robots.txt file can remove you from all AI answers? We do not leave these details to chance.

  • Access configuration for AI bots (GPTBot, OAI-SearchBot, Google-Extended, etc.)
  • Implementation of FAQ, Article, Organization and Service schema (JSON-LD)
  • Site speed, Core Web Vitals and clean semantic HTML structure
  • llms.txt and AI-focused crawl optimizations
  • Strengthening topical coherence through internal linking architecture

Trusted brands become recommended brands.

AI does not learn about your brand only from your own website; it combines signals from across the web. Consistent mentions in industry publications, directories, news sources and communities build authority in the eyes of AI.

Social media and our digital PR efforts expand your brand’s digital footprint.

  • Earning brand mentions in authoritative sources
  • Positioning in industry directories, lists and comparison content
  • Digital PR and newsworthy content initiatives
  • Consistent brand profile management on third-party platforms
  • Strengthening review and reputation signals
Our Process

How does the GEO process work?

We work with a six-stage, measurement-driven cycle. The output of each stage becomes the input for the next; no step is based on gut feeling.

Discovery and targeting

Together, we define your business goals, the questions your target audience asks AI, and your success criteria.

AI visibility audit

We measure your current Mention Rate, Citation Rate and competitor share, then build your opportunity map.

Building the SEO foundation

We create a solid foundation AI can trust through technical infrastructure, site speed and structured data.

Content and entity work

We produce citable content and make your brand information consistent across the web.

Authority building

Through digital PR and brand mentions, we strengthen AI trust signals across external sources as well.

Measurement and improvement

We track AI visibility metrics in monthly reports and continuously optimize the strategy based on data.

Why IWT?

we have adapted to every era of search since 1999.

As an agency, we have lived through the directory era, the Google revolution, the mobile transformation and the rise of social media. Now we are entering the era of AI search by combining a quarter-century of experience with next-generation GEO expertise.

We position GEO not as a separate trend-driven service, but as your digital marketing strategy’s natural layer. Our SEO, content, advanced analytics and advertising teams work under one roof toward the same goal.

If you are curious, our starting point is clear: "Are we saying goodbye to SEO?" In our article, we explained our perspective on this transformation in detail.

Integrated team

A strategist, SEO specialist, copywriter and developer work together on a single project; GEO is managed end to end, not in fragments.

Transparent measurement

Monthly reports show, in clear numbers, which prompts you appear in, which platforms mention you, and your share relative to competitors.

Industry experience

We have worked with hundreds of brands across industries, from manufacturing and healthcare to e-commerce and legal services; all our services are adapted to the language of your industry.

Frequently Asked Questions

What you need to know about GEO

A GEO agency is a specialized agency that helps brands appear in answers generated by AI-powered search engines such as ChatGPT, Gemini, Perplexity and Claude. Through content strategy, technical optimization, structured data and authority management, it aims to establish the brand as a trusted source for AI systems.
SEO aims to improve rankings and earn clicks in traditional search engines such as Google and Bing. GEO aims to be cited as a source in answers generated by AI engines. In short, SEO earns the click; GEO earns the citation. They complement each other, and we manage both within a single strategy.
Well-structured content may begin to be crawled by AI engines within a few days; meaningful visibility gains are typically observed within 4–12 weeks. Competition, your site’s existing authority and content volume affect this timeframe. We report progress every month using concrete Mention Rate and Citation Rate metrics.
No. When generating answers, AI engines rely on technically sound, fast, trustworthy and authoritative sources. A site without site speed, structured data, content quality and E-E-A-T signals cannot secure lasting visibility in AI answers. That is why we always begin GEO work with a solid SEO foundation.
To appear in ChatGPT, your content needs to answer questions directly, your brand must be mentioned consistently across the web and in authoritative sources, your site must be accessible to AI bots, and it must be supported by structured data. Our GEO service optimizes all four areas together and regularly measures visibility through industry-specific prompt testing.
In GEO, three core metrics are tracked instead of traditional rankings: Mention Rate (how often your brand is mentioned in AI answers), Citation Rate (how often your site is shown as a clickable source), and Share of Model (your share of AI answers relative to competitors). AI-driven traffic and the conversion performance of that traffic are also reported.
GEO pricing depends on the competitiveness of your industry, your site’s existing SEO infrastructure, the number of target platforms and monthly content volume. We first conduct a free preliminary analysis for each brand, then provide a tailored scope and proposal. Unlike advertising, GEO is a cumulative effort that can continue creating value even after active investment stops.
Any industry where customers research before making decisions can benefit from GEO; it is especially impactful in e-commerce, healthcare and medical tourism, B2B software, legal services, education, finance, tourism and professional services. Wherever users ask questions such as "best", "would you recommend", or "which is reliable", brands that appear in the answer gain a significant advantage.
No; GEO does not replace SEO, it is built on top of it. Traditional search still generates high volumes of traffic, and many AI engines draw their answers from sources with strong SEO signals on the web. A future-ready strategy runs both together: rank on Google while also being mentioned in AI answers.
İWT Dijital Medya Agency

while your competitors focus on Google, make your brand visible in AI.

Let us analyze how your brand appears today in ChatGPT, Gemini and Perplexity for free and present your growth opportunities in a concrete report.

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